Released on: May 1, 2008, 11:01 am

Press Release Author: True Blue Coffee Roasters

Industry:

Press Release Summary: Providence, R.I. convenience store chooses Organic Fair Trade
coffee from True Blue Coffee Roasters to complete the upgrade of their coffee
program.

Press Release Body: Old Fields, WV (Press Release - May 1, 2008)
True Blue Coffee Roasters, the Old Fields, West Virginia, Organic Fair Trade coffee
roasting company, announced today their premium coffee is now being brewed and
served at Eastside Mart in Providence, RI.

Since purchasing Eastside Mart a year ago, the new owner has completely turned the
convenience store around and has continually expanded the store\'s product lines
including upgrading the coffee program. True Blue\'s Organic Fair Trade coffee was
the perfect fit for Eastside Mart\'s all-new coffee and sandwich island.

Eastside Mart is now much friendlier, brighter, and cleaner, and the customers are
constantly commenting on what a great job the new owner is doing to revitalize the
business. The owner has also been recognized by Providence mayor, David N.
Cicilline, for economic development.

Paul Smith, owner of Eastside Mart, said, \"The deciding factor using True Blue
Coffee Roasters to upgrade my coffee program was Fair Trade Certification. All their
coffee being organic also caught my attention. It was what I was looking for. True
Blue\'s great coffee drives in our customers and will play a significant role in
Eastside Mart\'s success. I plan on sales of True Blue helping to put my 3 children
through college.\"

Mark Murphy, chief marketing officer of True Blue Coffee Roasters, said, \"It
exciting that Eastside Mart chose True Blue\'s Organic Fair Trade coffee to brew and
serve their loyal customers. The addition of True Blue completes the upgrade of
Eastside Mart\'s coffee program and gives them the best coffee available. They can
also be reassured that their purchase of Fair Trade Certified coffee helps
small-scale farmers and their families.\"

Eastside Mart\'s latest additions include the RI Lottery and deli sandwiches as the
convenience store moves forward with its goal to suit all of its customers needs
with brands they love in a clean and friendly environment.

Mr. Smith plans to continue to expand his offerings with more all-natural and
organic products. He will be creating a section for healthier snacks soon and
welcomes his customer\'s feedback and special requests in order to ensure he\'s
providing the products they are looking for.

About Eastside Mart in Providence, RI
Eastside Mart is a family operated neighborhood convenience store located in
Providence, Rhode Island\'s beautiful east side at the corner of LLoyd and Elmgrove.
Expect to find fresh-brewed True Blue coffee, prompt and friendly service as well as
daily newspapers, Powerball tickets, deli sandwiches, organic milk, and much more.
Eastside Mart is open 7 days a week from 7am-10pm Sunday thru Wednesday, 7am to 11pm
Thursday thru Saturday.

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia,
expertly roasts the freshest Organic Fair Trade gourmet coffees-which were made
available to the public in July 2006. Exceedingly passionate and consistent with
their premium line of gourmet coffees, True Blue Coffee Roasters will settle for
nothing short of perfection. For their customers, this guarantees a memorable
gourmet coffee experience every time. For more information, please visit
TrueBlueRoasters.com at http://www.trueblueroasters.com


Web Site: http://www.trueblueroasters.com

Contact Details: True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should
contact (304) 434-4102 or info@trueblueroasters.com